Ask-Me-About Forum

[Duane]

Hey Loz,

I'm reviewing one of your videos and had a question. You say that your general rule of thumb is to go after the high paying keywords that have few clicks because that means the advertiser would have a low CTR and consequently would be paying a premium for their adspot and you would end up getting paid more. My question is this: If you had to choose between a keyword that charges $28-$43 per click and only received 7-9 clicks or a keyword that $12-$16 per click but received 300-400 clicks, which would you choose?

Seems like the latter would make more money just from sheer volume of traffic, right?

-Duane

[Loz]

I'd choose the first option. But that's just me, I have sites that have both variations. But prefer those with high searches and lower clicks. Takes more time to find those ones though.

[Duane]

Do you find that at the end of the day you generally make the same amount of money from high paying - low CTR keywords as you do with low to moderate paying - high CTR keywords?

Also, do you have a "rule of thumb" to determine which keywords are used when someone is ready to buy as opposed to those that someone is just kicking the tires? Or is that something you can only find out after you have some campaigns going?

And finally, when you say look for keywords with few campaigns or alot of campaigns... roughly how many would you say is a little how much is alot?

-Duane

[Loz]

Yup, that's generally what I found out, that's why I can't understand why people say, go for the campaigns with large clicks, yada yada, yada, but hey, you're open to experimentation, that's what it's all about.

Yup, there are three phases.

The Searching Phase.
The Comparing Phase.
And lastly...
The Buying Phase Keywords...

We'll talk about those in CPA offer Videos.

[Duane]

What are "CPA offer Videos"?

-Duane

[Loz]

CPA's are "Cost Per Acquisition" / "Cost Per Action". Basically when a person performs a task say, entering their Zip code, or filling out a form with address, phone number, etc, you're rewarded, in some cases as much as $1,500 per lead you give the company.