my first campaign

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my first campaign

Postby glasshalffull on Mon May 12, 2008 3:32 pm

Alright Loz,

I've got info overload on building a campaign for a CB product with all the info here on your site as well as trying to use Instant Article Wizard Pro, Speed PPC, and Xtreme Conversions for my starting campaign. Too much info has me confused so I'm going to stop reading stuff and just get something going. I want to run adwords campaign system by you to make sure I'm on target...or close to it.

Selling a CB product from a landing page I'll be creating using your videos.

Starting with 110 keywords that target phrases indicating the searcher is ready to buy the product.

Using Speed PPC to targeted campaigns (1 ad per 1 keyword phrase). SO that would total 110 separate ads. I won't need to create 110 different landing pages using Instant Article Wizard Pro will I? Just create a few different landing pages based on the main keyword topic, correct?

Landing pages will have my CB affiliate link cloaked directing to the salespage. Will follow your SEO vids in creating them and Google's QS rules. xtreme conversions tracking code attached to links to track keyword effectiveness.

Using Speed PPC, it asks me to set the campaign daily budget, so I would set that at $100. Is that too low in your opinion? I can pay more comfortably if it helps.

Triple the cost per click google asks for.

Turn off content network. Exact match selected.

This may be out of order but at least I'm getting it out of my head and into motion.

What do you think of this, am I missing anything?

thanks

ps. does having a ".info" domain versus a ".com" for my landing page affect QS with google?
glasshalffull
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Re: my first campaign

Postby Loz on Tue May 13, 2008 5:19 pm

glasshalffull wrote:Alright Loz,

I've got info overload on building a campaign for a CB product with all the info here on your site as well as trying to use Instant Article Wizard Pro, Speed PPC, and Xtreme Conversions for my starting campaign. Too much info has me confused so I'm going to stop reading stuff and just get something going. I want to run adwords campaign system by you to make sure I'm on target...or close to it.

Selling a CB product from a landing page I'll be creating using your videos.

Starting with 110 keywords that target phrases indicating the searcher is ready to buy the product.

Using Speed PPC to targeted campaigns (1 ad per 1 keyword phrase). SO that would total 110 separate ads. I won't need to create 110 different landing pages using Instant Article Wizard Pro will I? Just create a few different landing pages based on the main keyword topic, correct?


you create new landing pages for split testing purposes, you don't need a new one for each keyword for as long as the keyword is found on that page somewhere or google deems it relevant.

glasshalffull wrote:
Landing pages will have my CB affiliate link cloaked directing to the salespage. Will follow your SEO vids in creating them and Google's QS rules. xtreme conversions tracking code attached to links to track keyword effectiveness.

Using Speed PPC, it asks me to set the campaign daily budget, so I would set that at $100. Is that too low in your opinion? I can pay more comfortably if it helps.


Too high really to start off with. Start with $20.00 first, and raise your daily bids up double what google asks for to get the CTR up. read the other post here on this forum that explains what to do.

glasshalffull wrote:
Triple the cost per click google asks for.

Turn off content network. Exact match selected.

This may be out of order but at least I'm getting it out of my head and into motion.

What do you think of this, am I missing anything?

thanks


Still some more stuff to do, the posts here explain in more details, have a check over those again. :)

glasshalffull wrote:
ps. does having a ".info" domain versus a ".com" for my landing page affect QS with google?



Nope.
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