Ask-Me-About Forum

[cedarberry]

Loz...Business Week mag has interesting article on Google. http://www.businessweek.com/magazine/content/08_15/b4079021321853.htm?campaign_id=rss_daily
Article lists about 50 people really disgusted with Adwords? One even goes so far to suggest Google has people in Europe clicking on ads just to inflate click rate?

Thanks to you and your formula I can get on page 1 fast, but getting sales is another thing? You are right Google loves a big spender. Frankly, I am don't trust their stats? My experience has been even though my ads are on page one I can only keep them there if I spend $100 per day. $70 or $60 per day won't keep your ads on page one. So without any profitable sales why bother? Guess I am lucky so far I've spent $300 and made $90 in sales. No profit in these figures?

Yes, you can fool around with CPC BIDS up and down. But far too often until you increase your daily budget will your ads begin to show again. A high daily budget requires a lot of sales When you click on recommended daily buget via Google guess what they always say "Try $70. for higher?" Yeah...good for Google, but a killer for advertiser!

What is your take on the 800 lb. gorilla/Google in the room? Thanks...Ed

[cedarberry]

Loz...today's Drudge Report http://www.drudgereport.com/ 4/3/08 has Business Week article on Google as follows---
"MAG SLAMS GOOGLE...'Ad Clicks are flat...the stock is falling..' This may be a quicker way to get to article. Ed.

[Loz]

Ed,

The reason why prices are going up, is not due to this so called "myth" that people in Europe are illegally clicking on ads to drive costs up, if that were the case, the price per click would be reduced to the advertiser, not go up. Any ways, the past several months Google has been working towards the "quality" of the clicks made, this was done by reducing the click map, so to speak, the clickable area of the advert, before it used to be the title, the description and the display url, now it's just the title and display url that can be clicked on. Yes, the number of clicks the advertiser got was less, but the conversion rate was higher, thus, prices google charges remains the same; they're just enforcing their algorithm to work as it was designed.

No doubt there is a lot of confusion going on, a lot of things are changing with google on a high scale it's pushing their regular users away, even myself; I'm finding myself using msn and yahoo 10 times more than what I used to, just to find what I want to look for, google is getting filled up with so much junk related results lately, it's crazy. Who knows what's behind those two multi-mid-thirty billionaires minds, they say money makes one go a bit do-lally at times...lol

tip, the prices for clicks are cheaper in other countries, but it's only good to use those if the market you seek is in that country.

also, $70 is still rather high, you need to do more research, there are keywords out there you can get for 75% less of what you're currently paying. Sometimes it can take a good 3-6 months to fully optimize a adwords campaign.