Campaign Keywords

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Re: Campaign Keywords

Postby RxR on Thu Apr 17, 2008 12:42 pm

Hi Loz,
I have a couple questions based on somethings I read in some of the posts below:

Yup, if you use software like SpeedPPC, it's quite easy to fill your account up in less than 6 hours before you ask for a new one.


Are you, yourself, actually using SpeedPPC and do you recommend it?


Regarding budgets:
I've tried a couple of campaigns so far, playing around with it... and doing it all wrong of course :P
One I have on MS Adcenter, I spent $30 to make $5 in adsense. Obviously not doing that right.
The other was with looksmart, and have had traffic at 10cents per click, but no adsense clicks. One thing I've noticed about looksmart vs MS is that they seem to have fixed click cost, as opposed to a variable cost like MS where you put in a max bid and it will only charge up to that max bid, so if you for example as you say bid $5, you may in fact only pay 0.05. From what I've seen on looksmart, if you bid $5 you will end up paying $5. Maybe I'm missing something or doing something wrong (most likely senario ;) ).
So my budgeting questions is regarding campaigns... Am I right in my thinking that for every campaign you create, like in MS AC, you have to actually have that money available and be charged for it.
So for example, if I have 5 campaigns for say Asbestos and for each campaign I use a single keyword (like you mentioned when using SpeedPPC) and I budgeted $100 per campaign per day, I'd have to have $500 charged on my CC, to make all 5 active, right? If this is the case, and the primary income is via adsense, which only pays once per month... even if you make a profit, you'd have to put up $500x30days(avg) or 15,000 a month, right? (this is under the assumption that you will use your total budget up on clicks as well)
If some people are able to cover that, I'm guessing great, but that's just 1 website x 5 landing pages. Now I supposed you could tone it down and make it $20/day per campaign and be paying $3000/mo, which is fine if you were making say $6000-8000 in adsense and profitting, but you'd still have to wait every month to cover, right?
Since money is relatively tight for me, and judging by some other people's posts, them too, what's the best way to approach the techniques you are teaching?
So, what formula do you think would be best for the beginner, who is learning but at the same time wants to create a viable income from this within a few months?
1 website x 4 landing pages (meaning 4 primary high paying keywords with adsense code on it to monetize the kw) x 4 PPC campaigns with I guess up to 7 keywords in a single ad per campaign x $20 budget per day per campaign = expect to have to pay $80 possibly if your clicks are used up? Then, if you turn a profit, the next month up it to 2 sites, etc etc? This seems like a slow process, and I suppose as you are doing it, your cost goes down on the CPC as you said earlier, so intead of the $5 max CPC, you are eventually down to $0.50 max CPC or something, and this increases your profit margin over time....
Or, is it possible to do it like this: 5 websites x 4 landing pages x 1 PPC campaign x 20 ads per campaign (divided into 4 ads per campaign, that have keywords linked to the ads) with a budget of $100/day? This would allow you to weed out the poor performing keywords more quickly (ie low adsense conversion rate) and have the budgeted money be focused mainly on the high converted keywords, but you'd have to pay a lower CPC max per kw to start, since you are using limited budget spread across multiple ads.

Sorry for the long winded post, and I hope I made sense, I got lost several times while I was trying to explain my thoughts :lol:
Am I totally off base in my reasoning? Basically I guess I'm trying to reason the best ratio of money to websites to time, etc, where the money variable is very tight.

Thanks buddy.
Sean
To Everyone's continued Success!

RxR
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Re: Campaign Keywords

Postby Loz on Thu Apr 17, 2008 5:32 pm

Hey Sean. ;)

RxR wrote:Hi Loz,
I have a couple questions based on somethings I read in some of the posts below:

Yup, if you use software like SpeedPPC, it's quite easy to fill your account up in less than 6 hours before you ask for a new one.


Are you, yourself, actually using SpeedPPC and do you recommend it?


Well, that's a tough one, do I recommend it. Erm, Yes and No.
yes because it's a lot faster and it's far more effective than using the {Keyword: } Token, QS on adwords is higher when adverts are static rather than dynamic - at least that's what I have noticed.
I've not tried it with MSN.

They've got one now that works with Yahoo, but I haven't upgraded yet.

And No... it takes a bit of getting used to, and one could actually have their adwords account closed for having too many ad groups, max is 2500. I had my adwords account closed because of it. It took a while to get my adwords account re-opened.

So I don't use SpeedPPC that much cos I can't risk that again, I'd rather do them manually.

RxR wrote:Regarding budgets:
I've tried a couple of campaigns so far, playing around with it... and doing it all wrong of course :P
One I have on MS Adcenter, I spent $30 to make $5 in adsense. Obviously not doing that right.
The other was with looksmart, and have had traffic at 10cents per click, but no adsense clicks. One thing I've noticed about looksmart vs MS is that they seem to have fixed click cost, as opposed to a variable cost like MS where you put in a max bid and it will only charge up to that max bid, so if you for example as you say bid $5, you may in fact only pay 0.05. From what I've seen on looksmart, if you bid $5 you will end up paying $5. Maybe I'm missing something or doing something wrong (most likely senario ;) ).



Yes, looksmart is not like the other PPC networks like adwords, yahoo, or msn adcenter, if you want top position then just bid higher than the top bidded price by 1 cent. :)

RxR wrote:
So my budgeting questions is regarding campaigns... Am I right in my thinking that for every campaign you create, like in MS AC, you have to actually have that money available and be charged for it.
So for example, if I have 5 campaigns for say Asbestos and for each campaign I use a single keyword (like you mentioned when using SpeedPPC) and I budgeted $100 per campaign per day, I'd have to have $500 charged on my CC, to make all 5 active, right? If this is the case, and the primary income is via adsense, which only pays once per month... even if you make a profit, you'd have to put up $500x30days(avg) or 15,000 a month, right? (this is under the assumption that you will use your total budget up on clicks as well)


Nope, you're not charged straight away with msn adcenter, you're billed monthly like you are with adwords.... yahoo is the only one that charges you upfront.
however each have a pre-paid billing, fill account up with funds first. If you want to do it with adwords, then you need to tick off the pre-paid section first before finalising the account opening.
With yahoo, there is a pre-paid section, but you have to contact them first. They also have auto-billing as well, again one has to contact them to have it on pre-paid status.

RxR wrote:If some people are able to cover that, I'm guessing great, but that's just 1 website x 5 landing pages. Now I supposed you could tone it down and make it $20/day per campaign and be paying $3000/mo, which is fine if you were making say $6000-8000 in adsense and profitting, but you'd still have to wait every month to cover, right?


Not with msn. It's still possible to profit from yahoo and msn, but it takes a while to find those right keywords. msn adcenter also works on quality score to determine what you pay, so does yahoo.

RxR wrote:Since money is relatively tight for me, and judging by some other people's posts, them too, what's the best way to approach the techniques you are teaching?


Key here is just trial and error, lots of research. sometimes you hit the jackpot first time, some times it takes a whlie to find the right keyword. but you need to be careful, too much traffic which doesn't convert can harm your adsense account as mentioned in the videos... I mention, and I quote " It's not about how many hits you can receive, it's how many that actually convert". So if you had 100 hits to your site and got 10 adsense clicks out of it, which would you prefer, the latter, or 10 hits to your site per keyword to a related page and 3-5 of them converted? CTR is much higher on the aforementioned recommended suggestion.

RxR wrote:So, what formula do you think would be best for the beginner, who is learning but at the same time wants to create a viable income from this within a few months?


As I mention in the videos... take one page at a time, I'm like others so I had expected that people will get all excited and create one page, add crap loads of keywords, then create another and so on and completely missing the point about CTR of ones adsense account.


Study that page first, see how it converts...
steps to take:
*create a 10 or so page website.
*add one keyword to point to one landing related page.
*monitor results.
*if results are low per hits / clicks, change the way your ads are displayed.
*monitor results.
*find which one performed better.
*add one more keyword to the same landing page.
*monitor results.
*add one more after you're happy and followed the steps above after adding a new keyword.
*move to page two.
*and so on.

As i say, it takes a while, but doing it effectively can put you on over $1,000 a day. I spend around $200 - 1000 a day and pull out way over $2k a day. Plus any traffic I receive from forums, blogs, and various other web 2.0 methods.

RxR wrote:
1 website x 4 landing pages (meaning 4 primary high paying keywords with adsense code on it to monetize the kw) x 4 PPC campaigns with I guess up to 7 keywords in a single ad per campaign x $20 budget per day per campaign = expect to have to pay $80 possibly if your clicks are used up? Then, if you turn a profit, the next month up it to 2 sites, etc etc? This seems like a slow process, and I suppose as you are doing it, your cost goes down on the CPC as you said earlier, so intead of the $5 max CPC, you are eventually down to $0.50 max CPC or something, and this increases your profit margin over time....


7 keywords max is only when you're using adwords and msn, I'm not too sure with yahoo, I'm fairly new to yahoo ppc to be honest and haven't really had much time to study it.

But yes, you get the general idea. :)

RxR wrote:Or, is it possible to do it like this: 5 websites x 4 landing pages x 1 PPC campaign x 20 ads per campaign (divided into 4 ads per campaign, that have keywords linked to the ads) with a budget of $100/day? This would allow you to weed out the poor performing keywords more quickly (ie low adsense conversion rate) and have the budgeted money be focused mainly on the high converted keywords, but you'd have to pay a lower CPC max per kw to start, since you are using limited budget spread across multiple ads.


No, each site has to be in it's own campaign.

RxR wrote:Sorry for the long winded post, and I hope I made sense, I got lost several times while I was trying to explain my thoughts :lol:
Am I totally off base in my reasoning? Basically I guess I'm trying to reason the best ratio of money to websites to time, etc, where the money variable is very tight.

Thanks buddy.
Sean


Hey, no worries, good questions. :)

I hope above helped. ;)
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Re: Campaign Keywords

Postby RxR on Wed Apr 23, 2008 11:19 pm

Good info, Loz. Thanks much for taking the time to reply.
To Everyone's continued Success!

RxR
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