Ask-Me-About Forum

[glasshalffull]

Hey Loz,

Starting some CB campaigns in google. Roughly how many keywords should we use to get started promoting a product to test the water to see if the product will convert? I understand this can vary but what do you use as a guideline?

thanks

[Loz]

Hi ya

already noted on the forum bud.
http://www.forum.ask-me-about.com/adwords-ppc/newest-google-policy-change-about-url-s-t213.html

These other posts will help ya out.
http://www.forum.ask-me-about.com/adwords-ppc/google-slapdown-for-poor-merchant-s-landing-page-t203.html

http://www.forum.ask-me-about.com/adwords-ppc/what-strategies-should-i-use-to-reduce-cpcs-t46.html

Hope this helps

[glasshalffull]

thanks man,

Are those techniques shown in the video section?

[Loz]

nope, as I said to you the other day, PPC videos for adwords, yahoo, msn are not in these videos, this video guide to profits are a gradual addition. sorry.

[Duane]

Hey Loz,

Regarding the URLs...

Let's say I have 2 destination URLs... one is:

http://www.my-domain.com/weightloss/weightloss-ebook.htm

and the other is:

http://www.my-domain.com/reviews/weightloss/weightloss-ebook.htm

My question is which of the 2 URLs would Google favor more?

Do they prefer URLs with fewer directories, or does it matter?

Thanks,

[Loz]

Doesn't really matter that much for as long as the landing page is relevant and your display url is part of the destination url and that they contain your keywords