Very Cool Loz
This is also a pretty neat example of ...
"eye gravity" - at least, if you have the little video in the upper right corner of your screen, as I do for the moment.
...
In copywriting we us colors, side notes, blinking widgets and ... "stuff like this"

to pull the reader into the important parts of our sales copy - or in this case audio & video.
Anyway... what's interesting is this mini video player (if kept visible) is hard not to stop and watch as I'm trying to do some work at the same time. That part isn't surprising at all - however...
Something of this nature could be a very powerful marketing tool ... But only if it's used properly - In other words if it distracts the listener or viewer in a negative way, it then becomes useless (or damaging)
Here's an example - one of my least favorite ways of advertising is standard radio. The reason is that most people, if they are able will start flipping channels when they hear a commercial - just like when your driving ... In that case it's best to be the first or last commercial in or out of the break.
However let me point out they can work very well for big events. Such as a department store sales i.e. "everything 1/2 off three day event."

Now here's the important part - It's how you keep their attention ..."all from under the radar" - you create
your format to match the media format so closely that they both go hand-and-hand ... and as a result the audience not only tunes in, but also embraces your commercial.
Talk shows work very well in radio because the listener is already tuned into the talk format and is less likely to turn the channel. You also see this in some infomercials where it looks more like an interview than it does a commercial. Kevin Trudeau does very well with this because he presents his information as "newsworthy or news breaking"
Anyway not to go off on a tangent ... "just something to think about"
The videos are very cool - thank's for another great resource,
Nick Teetzel
