Nah no need mate, follow the same tips I have given you for search and or content network, works the same.
The only thing that guy is doing is finding sites that are related to his niche and advertising on them for more than 50% off the search network bid ask prices.

Try it out..
find a thing that people are looking for to buy, or to have a problem solved, or a health problem looked into that makes them feel better, or what ever...
A good one is say, well, some say this is over-rated and not much money in it, but: Spy-ware, registry software that fixes common problems. Then find all the top sites that have this type of software that have google adsense on them, and use their sites to place your ads on. Before you know it you'll have millions of impressions.
