Ask-Me-About Forum

[Duane]

Hey Loz,

When running a Adwords Campaign... some "gurus" say that they typically don't use the Content setting because you don't get as targetted a response as you would with have it set to just the Search setting.

What say you?

[Loz]

I would agree, however, there is site targeting which uses the content network, so it's more targeted now.

Pop into your adwords account and select the site targeting option, you've got two choices, after you enter your keywords you're given a list of websites that you can place your ad on, or you can add custom urls on the page, so if you found heaps of websites that already have adsense on them, you can advertise on those instead. So for instance, if you knew my site had 100,000 hits per month and it was about Motor Cars, and you wanted to sell Motor Insurance, or Auto-Parts for a particular car model, you'd enter my website address into your site targeting page, then choose if you want to pay Per Impression or pay Per Click...

Amit Metha uses this technique all the time and created something along the lines of 1.1 million impressions with over 100,000 click throughs, each click costing around 3 cents each on an average.

[Duane]

Amit Metha uses this technique all the time and created something along the lines of 1.1 million impressions with over 100,000 click throughs, each click costing around 3 cents each on an average.

Wow. Do you know roughly how long it took for him to get 1.1 million impressions?

[Loz]

The campaign was going on for about 5 months or so. but was still getting like 100,000 impressions per month easy.

[Ascendedmind]

Loz, thanks for sharing this forum link on the warrior forum!

When doing site targeting or placement targeting is it necessary to create a separate ad group per site?

In otherwords should I only use one site url per ad group to achieve the best landing page QS?

[Loz]

Hi ya,

Simple answer... Yup.

[Ascendedmind]

Loz you gave me questionitis! Sorry.

Now if you are bidding on the site url as a keyword do you need to have this keyword on your landing page or ad text to boost your QS?

The reason why I ask is because I see lots of advertisers bidding on keywords like oprah or oprah.com in the content network to hopefully get their ads placed on such high traffic sites if they carry adsense.

It would seem that google would penalize you with higher min bid prices if they find your ad text is not relevant to your keywords & or landing page.

Hi ya,

Simple answer... Yup.

[Loz]

All you need to worry about is that the ad title, description, display url, landing page, where the ad is going to be placed, is HIGHLY relevant to your landing page. Google is about Improving user experience, this means they want RELATED / RELEVANT content / landing pages, it takes little working out what they mean by this.

[Ascendedmind]

Duane, I find the cost per click claims not believable.

I targeted many sites on Adwords & the CPC ranges from 25 cents to $1.

Very competitive & google even uses the quality score for your landing pages.

It's revealed in the adwords help center & you can even call google to verify this yourself.

Yes, google uses the quality score no matter what advertising you are using whether it's the google search, search partners, content network or site targeting. The score is calculated differently though.

If your quality score is poor on google search it will ding your score no matter what.

Gauher chaudry of PPCformula.com has experienced this.

[scratbandit]

That PPCformula was great. IT took me a little while to crack that and get it but man was it good.

Mike