Ask-Me-About Forum

[wsmedia]

Are there specific ad formats that you use to effectively get clicks?

In other words, what kinds of ad copy are best to send people to informational pages such as those with adsense?

[Loz]

Normally something that asks them a question.

But you're gonna have to split test the results and change accordingly as a part of your ongoing campaign

[wsmedia]

Are you going to go over split testing more? Perhaps in a future video?

[Loz]

I'm trying out two more PPC's as we speak.

Yup, everything that I show in the vids, there will be more free update videos to come.

And more and more questions that get asked in the forum I provided for the Video Guide To Profits members, I'll create another video and upload that to the new membership site as soon as I have it configured for viewing via a login.

But what type of stuff do you want me to cover about split testing? Can you be more specific?

[wsmedia]

Cool.

With regards to split testing:

Do you run two pages at a time with different ad layouts?

How are you splitting the traffic and getting even distribution between the two?

Do you use anything like GoTryThis to split the traffic from your ad link?

How many clicks before you are sure that a change is working or not?

thanks again

[Loz]

Do you run two pages at a time with different ad layouts?

No,I keep the same page - it's just an article page like I shown in the videos.
The newest one is www.conference-calling-news.com . The page you see there at the moment just has one page. I'm trying out the video adsense at the moment, been live for about 2 days, and to be honest, I'm not liking the video.

The best performing ads are 336x280 and 250x250, and 468x60. The 728x90 one does ok, but it's not great. I find that the 468x60 do better at the bottom with the other ones at the top.
I spent about $4.80 today on that site, and made my money back.
But the asbestos site. I spent just under $10.00 and made $35.00 and some loose change, today.

How are you splitting the traffic and getting even distribution between the two?

Well all I'm really doing is monitoring the results on the first page like www.conference-calling-news.com, although I broke more or less even give or take a few cents. It's the first phase of testing.
i) few keywords at a time - very important, one shouldn't go ahead and wack loads of keywords in your campaigns like these PPC Network companies say you should to get more traffic - they just want more money out of you. One needs to make sure that the keywords are performing and best way to do that is one little step at a time.

If after a few days I break even or lost a little bit, or made a little bit, or lost a lot, then time to move the ads around, one change at a time. Monitor the results just for one day, or half a day at minimum. If there's an improvement, great, keep it. If not, consider taking out the keyword that is giving you the most traffic. Then monitor it again, if your earnings stay the same, you know found out which keyword wasn't performing despite how many clicks it gave you. Traffic is good, but the right type of visitors/traffic is better.

Do you use anything like GoTryThis to split the traffic from your ad link?

Nah, to be honest, I'm fed up with buying new stuff. If I can get away with it, I'll research the ways that doesn't really take that much time to do. With a bit of practice, it shouldn't take any longer than it takes to tie up a shoe lace - well, you get me drift.

How many clicks before you are sure that a change is working or not?

thanks again

Well, as mentioned above really, make little changes to locate the reason why the site isn't paying as much as it should. the www.conference-calling-news.com site should pay more than $1.00 a click. Some have, some paid around $0.61 a click. I more or less broke even on it today, but I'll do some more testing and possibly add more keywords, buying phase keywords, and or comparing phase keywords. But as I say, one little step a time so it's easy to monitor.

Always remember to create a note of what you changed. I tend to save a note pad text file in the same project folder of my changes, that way I know what I've done and then come back to it later and brain storm some.

How are you fairing at the moment, making money?