How to get search engines to read your content first

In order to gain high rankings for keywords it's very important that your web site is designed for the Search Engines. If you would like some advice on how to achieve this, please post your questions here. :)

How to get search engines to read your content first

Postby Loz » Thu Jul 26, 2007 7:51 am

How to get Search Engines to read your content first

Some may be thinking why do we need to get our content read first?

Well in search engine optimization (SEO) it's very important that you understand how a search engine reads a page.

If you're using tables the search engine will read one row at a time from the left to the right and in most cases often than not it will index the content and display the text in the Google's description area when results are pulled up from a search engine users query.

One way to get around this problem is let's suppose we have row one, and this contains our header image. Insure that you use the "ALT" Tag. This is the description of the image, enter a phrase there that you want to rank for ending the phrase with "image" or "pic" or "graphic" or "picture".

Then let's suppose we have row two and this contains our text links - make sure that these are the keywords you want to use and in the a href tag use the "title" attribute, example:

Code: Select all
<a href="www.yoursite.com" target="_self" title="your keyword phrase here">Your Keyword text Link</a>


Of course we could just use the meta description tag within our head tag
Code: Select all
<meta name="description" content="what our web page is about" />


But by doing this we are limiting the what the search engine is allowed to place in the description area of a search result.

What I would suggest to do to ensure that you get the results you need is to use Absolute Div Tags.

These are like tables themselves but without the use of tables. Mainly driven by CSS (Cascading Style Sheets). And the best part is you can manipulate the way the search engine reads your content.

For instance, we can place an ADiv (absolute div tag - for short) for a container of an image for our header and make sure that it's under the body ADiv, so what may seem like when reading the code in order that the header image would be under the body content when in fact when it's read as a web page the header image is still at the top where it should be.

Then we start constructing our body content in the manner as we would for our description meta tag - a lot of people do not take the time when doing this when simply if one trained their mind to do things a certain way it starts to become second nature to do this on the fly. Make sure that each paragraph has at least 2 keywords or semantically related keywords in your text, that way you will give the search engine a way to choose what paragraph it deems a perfect match for the users search query - end result is that you will get 10, or not 20 times more traffic than you would if you didn't create your pages this way. ;)
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Re: How to get search engines to read your content first

Postby DOUBLK » Sun Aug 19, 2007 11:59 pm

Hi I need some advice here as far as SEO. I have been trying to optimize my pages of my website. Orginally when I started all this I just picked a host which is freewebs and started building using their templates and sitebuilder. When I try to SEO my pages per page I tried to view source open text editor and place in the tags and keywords. Tried to paste back into site but b/c of the template its like placed on top of the other template if u know what I mean. So then I treid to just optimize the content portion threw it in frontpage put in title and H1 tags and keywords and copy back into webpage. But when I view source my html tags arent there. Their raw html as they call it is completely different than the html I view as normal ya know with header tags title tags and body as such. I am not sure how to optimized these pages b/c ive tried everything and i guess b/c it there templates it isnt being optimized. I hope that is clear- any suggestions. BTW freewebs isnt freewebs either lol
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Re: How to get search engines to read your content first

Postby Loz » Mon Aug 20, 2007 1:26 am

There you have it. "freewebs" you get what you paid for. a crap service and limited ability to do what you want to do. Net-alone a shared IP host. :(
BAD BAD BAD....

Go to http://www.sparkhosting.com you'll get some good deals from there - PLUS a C-class NON-SHARED IP addy, and you will get FULL control of your Web site. Mark, is a good friend of mine, he'll look after you really well.

I'm also in the talks of helping him to increase his current SEO package to give more value to his members. ;)
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Re: How to get search engines to read your content first

Postby DOUBLK » Mon Aug 20, 2007 4:33 pm

Thanks LOz, I did check out sparkling host from another post of yours. I have been debating spending more money lately I am out so much from adwords alone like try 10,000 plus, OUCH Thats the newbie in me. LOL I was actually working on my site and laughing b/c it is a mess. Like I said I didnt have a clue before so at least I am learning everyday. I think I will just stop working on that one at freewebs b/c I can't do what I want. So I will check sparkling host again and start working on making a new site. BTW I love this forum I feel like I get personal training LOL :D As always Thanks LOz
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Re: How to get search engines to read your content first

Postby Loz » Mon Aug 20, 2007 4:35 pm

heehee, no worries. :)
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Re: How to get search engines to read your content first

Postby Genny » Tue Feb 17, 2009 12:13 am

Loz wrote:How to get Search Engines to read your content first
What I would suggest to do to ensure that you get the results you need is to use Absolute Div Tags.

These are like tables themselves but without the use of tables. Mainly driven by CSS (Cascading Style Sheets). And the best part is you can manipulate the way the search engine reads your content.

For instance, we can place an ADiv (absolute div tag - for short) for a container of an image for our header and make sure that it's under the body ADiv, so what may seem like when reading the code in order that the header image would be under the body content when in fact when it's read as a web page the header image is still at the top where it should be.
;)


Hi Loz

I've studied the source code for www.ask-me-about.com/brad-callen/seo-elite-v4-review-brad-callen.htm, & noted the image references on the bottom. I use Dreamweaver and know how to set a div tag to "absolute" via the CSS Rule Definition - Positioning. But exactly HOW do I force it to appear at the top of the page - into the top row of a table structured site? The table will be set to 100% so that it will adjust to the size of different monitors, but the header image will be 800 pixels wide. A matching background colour behind the header will help the header to appear right across the page.

I've noticed that when I insert a div tag, the "Insert" option field offers the choice "After Start of Tag" - & then I can nominate the body tag <body>. Is this how I get it to insert it up top? The only problem is, I want the header image in the top row of the table & not just after the body tag.

In any case, I'm plumb out of ideas. Please, can you give details.

Many thanks
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Re: How to get search engines to read your content first

Postby Loz » Tue Feb 17, 2009 12:49 am

That's all done via CSS Genny... take a look at the source code for the cascading stylesheet.
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Re: How to get search engines to read your content first

Postby Genny » Tue Feb 17, 2009 2:49 am

Loz wrote:That's all done via CSS Genny... take a look at the source code for the cascading stylesheet.


Hi Loz

After MUCH searching & hassle, I've finally found the absolute div tag in the external CSS sheet, that holds all the images down at the bottom:

#apDiv2 {
position:absolute;
width:808px;
height:113px;
z-index:2;
top: 4px;
left: 126px;
visibility: inherit;
}

OK, I still can't see what part of it forced the header containing all the images, to appear at the top of the page ... unless it's the reference to the "top: 4px" - is THAT it? If so, how do I go about getting the images into the top row of a table structured table?

Many thanks
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Re: How to get search engines to read your content first

Postby Loz » Tue Feb 17, 2009 3:08 am

sorry sweetie, it'll take too long to explain / teach you css, you'll have to do some studies :(
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Re: How to get search engines to read your content first

Postby lancehibner » Tue Jun 23, 2009 5:25 am

If you're not in the first 3-5 pages of results, you might as well not exist.
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