by paulbran on Sun Jan 13, 2008 5:18 pm
I would think if an advertiser understands how Adwords works then they will use Geo Targeting to ensure that their ads only show up in the territories they are targeting.
If I am targeting a US service then in theory relevant ads should show up to US viewers when they log in from the US. Fair enough. Unfortunately it means that I, in the UK, will not be able to check that the ads seen by US visitors are relevant because they will be different to the ads I am seeing.
Most certainly, for the page I have in mind, the ads that I am seeing are NOT relevant to the main keywors I am targeting. I have made sure these keywords appear in relatively high density on the page, are in the title and the H1 tag. However I am not seeing relevant ads - and that is not suprising because there will not be any UK geo targeted ads for this subject. Unfortunately I have no way of knowing what the actual target audience in the US is seeing.
That is my problem. There ought to be a way, provided by Google, for us to see the correct geo-targeted ads for the region targeted regardless of where we happen to log in from.
PAUL