Ask-Me-About Forum

[Duane]

Hey Loz,

What are the types of landing pages do you find work best with your PPC campaigns?

[Loz]

To be honest, it doesn't matter for as long as the page is relevant to the keyword you're using to drive traffic to it. Just make sure that the other elements such as call to actions are visible and above the fold when the visitor visits the site.

[Duane]

I was thinking more along the lines of what converts better from the customer's point of view. For instance, when I put up a page should it be styled as a sales page, review page, blog page, etc.?

Given all things being equal... keyword, content relevancy, and call to action... would you say any particular type converts better than another, or have you not seen a noticable difference?

[Loz]

That's a difficult question to answer Duane,

It comes down to split testing and you have to put yourself in the buyers shoes. What pages appeal to you? Create sites that way. And experiment.
Not every product is going to the same, and it depends on who the person is when they are looking for something and which search engine you use to buy traffic from or get free traffic from cos those who use Google are not like the ones who use MSN and Yahoo!, they're all different people.

But that main aspects of designing the site should be somewhat the same, a well thought out header and a slogan of some kind that lists benefits. Then bullet point some other benefits in the body copy, and a small description is one way to start for a one page deal.

Blogs, that's up to you, I prefer not to use blogs because I want to have FULL control of how the site will look in form of design. I think better looking designed sites have a better conversion rate over any site that looks plain with just text.

Review sites are good which will help the user to make their mind up, as time permits we'll move on to PPC and page designs with the heatmap hot spots.

[Duane]

Thanks Loz.